The Burger Lab: Revisiting the Myth of The 12-Year Old McDonald’s Burger That Just Won’t Rot (Testing Results!) | A Hamburger Today

The Burger Lab: Revisiting the Myth of The 12-Year Old McDonald’s Burger That Just Won’t Rot (Testing Results!)

While I do not find these results that shocking, what really shocks me is that the industry itself has not made the effort to do the same comparison before. I have to think they realize that the typical consumer really IS dumb enough to shop at Wal-Mart or Best Buy and it is clear they can be counted on to buy exactly what the commercials tell them to buy. What can be done about willful ignorance?

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